Privacy Policy

Last updated: 22 June 2026

Prime Air Solutions Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request a quotation, make an enquiry, or otherwise communicate with us.

1. Who we are

Prime Air Solutions Ltd is a limited company registered in England.

Company name: Prime Air Solutions Ltd
Company registration number: 13201269
VAT number: 397763627
Registered office: Automation House, Unit 22, Newton Road, Warrington, WA3 2AP
Telephone: 0161 706 1175

For the purposes of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, Prime Air Solutions Ltd is the “data controller” of the personal information we collect and use.

2. The personal information we collect

We may collect and process the following types of personal information:

Information you provide to us

This may include:

  • your name;
  • business name;
  • job title;
  • email address;
  • telephone number;
  • address or project location;
  • details of your enquiry or project;
  • information you provide through our website contact form;
  • correspondence you send to us by email, telephone or other means;
  • information required to prepare quotations, carry out work, provide aftercare, or manage our relationship with you.
Website and technical information

When you visit our website, we may collect limited technical information, such as:

  • IP address;
  • browser type and version;
  • device type;
  • pages visited;
  • date and time of visit;
  • how you interact with our website;
  • cookies and similar tracking information, where applicable.

This information helps us operate, secure and improve the website.

3. How we use your personal information

We may use your personal information to:

  • respond to enquiries submitted through the website;
  • discuss your project requirements;
  • provide quotations and proposals;
  • deliver air conditioning, heating, ventilation, refrigeration, service and maintenance services;
  • manage bookings, installations, maintenance visits and aftercare;
  • contact you about an existing or potential project;
  • manage our customer and supplier relationships;
  • process invoices, payments and accounts;
  • maintain business records;
  • improve our website, services and customer experience;
  • protect our website, systems, business and legal rights;
  • comply with legal, regulatory, tax and accounting obligations.
4. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract

We may use your information where it is necessary to take steps before entering into a contract with you, or to perform a contract we have with you.

For example, this may apply when we respond to a quotation request, arrange a site visit, provide services, or manage an installation or maintenance agreement.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests.

This may include:

  • responding to business enquiries;
  • managing customer and supplier relationships;
  • keeping records of communications;
  • improving our services;
  • protecting our website and business;
  • following up on quotations or previous enquiries.
Legal obligation

We may use your information where we need to comply with a legal obligation, such as tax, accounting, health and safety, regulatory or record-keeping requirements.

Consent

Where we rely on your consent, such as for certain cookies or direct marketing activities where consent is required, you can withdraw your consent at any time.

5. Marketing communications

We may contact business customers or contacts with relevant information about our services where we are legally permitted to do so.

You can ask us to stop sending marketing communications at any time by contacting us using the details in this policy or by using any unsubscribe option provided in our communications.

We will not sell your personal information to third parties for marketing purposes.

6. Cookies and website analytics

Our website may use cookies and similar technologies.

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, measure performance and, where applicable, support analytics or marketing.

We may use the following types of cookies:

Strictly necessary cookies

These are required for the website to function properly and cannot usually be switched off.

Analytics or performance cookies

These help us understand how visitors use the website, such as which pages are visited and how users move around the site. This helps us improve the website.

Functionality cookies

These may remember choices you make, such as preferences or form-related settings.

Marketing cookies

If used, these may help us measure campaigns or show relevant advertising.

Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage or withdraw your cookie preferences through the cookie settings on our website, where available, or through your browser settings.

7. Contact forms

If you submit an enquiry through our website contact form, we will use the information you provide to respond to your enquiry and deal with your request.

This may include contacting you by email or telephone, discussing your project, arranging a site visit, preparing a quotation, or providing further information about our services.

8. Case studies, project images and client references

Our website may include case studies or examples of previous work.

Where a case study includes a client name, identifiable site, testimonial, photograph, or other information that may identify a person or organisation, we will only use this where we have an appropriate lawful basis or permission to do so.

If you would like us to remove or amend a case study or reference that relates to you or your organisation, please contact us.

9. Who we share your information with

We may share personal information with trusted third parties where necessary for our business operations, including:

  • website hosting and IT support providers;
  • email and communication providers;
  • professional advisers, such as accountants, insurers or legal advisers;
  • subcontractors, suppliers or service partners where required to deliver a project;
  • payment, invoicing or accounting providers;
  • regulators, authorities or other parties where required by law.

We only share personal information where necessary and appropriate.

10. International transfers

Some of the third-party services we use may process personal information outside the United Kingdom.

Where this happens, we will take steps to ensure your personal information is protected in accordance with applicable UK data protection law. This may include relying on UK adequacy regulations or appropriate contractual safeguards.

11. How long we keep your information

We will only keep personal information for as long as necessary for the purposes for which it was collected.

The length of time we keep information may depend on the type of information, our relationship with you, legal or accounting requirements, and whether the information is needed for ongoing service, warranty, maintenance, dispute resolution or business records.

As a general guide:

  • website enquiry information may be kept for as long as needed to respond to and manage the enquiry;
  • customer, project and contract information may be kept for the duration of the relationship and for a reasonable period afterwards;
  • financial and accounting records are usually kept for at least six years;
  • marketing preferences may be kept to ensure we respect your communication choices.
12. How we protect your information

We take appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure systems, access controls, password protection, website security tools, staff awareness and appropriate supplier checks.

However, no website or electronic communication system can be guaranteed to be completely secure.

13. Your data protection rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

  • access the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how we use your information;
  • object to certain types of processing, including processing based on legitimate interests;
  • ask for your information to be transferred to another organisation in certain circumstances;
  • withdraw consent where we rely on consent.

Your rights may depend on the circumstances and the lawful basis we rely on.

To exercise your rights, please contact us using the details in this policy.

14. Right to object

You have the right to object to our processing of your personal information where we rely on legitimate interests.

You also have the right to object to direct marketing at any time.

15. Complaints

If you have any concerns about how we use your personal information, please contact us first so we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

16. Links to other websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any external website you visit.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last updated” date.

18. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Prime Air Solutions Ltd
Automation House
Unit 22, Newton Road
Warrington
WA3 2AP

Telephone: 0161 706 1175